Marie-Eline Chevance
SEO consultant freelance in France

Develop your website's full potential

Implement a simple and effective SEO strategy to improve your visibility on the Internet and increase your sales.

Marie-Eline Chevance SEO consultant freelance in France

SEO, an essential lever

The Internet has become essential for any successful business. Being visible on search engines means getting more leads, and therefore more customers.

Don’t make the mistake of overlooking natural search engine optimisation. 

With a wealth of experience in SEO in an agency, I can help you from the technical audit of your site to the optimisation of your pages, including a study of the keywords you need.

SEO has the reputation of being complex to grasp. While some aspects are admittedly technical, most of the time it is within the reach of any company that gives itself the means to do so.

My characteristics as an SEO consultant

Teaching

I try to explain what I do in a simple way.

By working with me, you’ll have a better understanding of the main principles of SEO.

My aim is to enable you to acquire a degree of autonomy in optimising your site (when adding new pages, for example).

At your service

Because an SEO strategy is useless if it isn’t applied, I take your requirements into account.

I start every service with a discussion with your teams to understand how you work.

The aim is to recommend optimisations that are achievable, not unattainable.

Ethical seo

I practice ethical SEO as part of a global CSR approach.

The term ethical SEO is often seen as an oxymoron (2 words that are opposites by nature). I think that ethics has its place everywhere, even in marketing.

I don’t choose one concept or the other, I choose both!

SEO training

With the EEAT, there’s nothing like your own expertise to set your blog posts apart from your competitors.

 

However, writing for the web requires skills that not all copywriters have. 

 

I offer SEO web copywriting courses so that you can keep control of your content (without using external copywriters) while keeping SEO in your sights.

Keeping an eye on the market

The digital world is evolving at a speed that is sometimes hard to keep up with.

The field of SEO is no exception: updates from Google, large-scale deployment of AI, and so on.

I monitor SEO and digital news on a weekly basis so that I don’t miss out on anything that could be useful to you.

My monitoring sources are not only French, but also Anglo-Saxon.

English speaker

With a wealth of international experience under my belt, English is not a problem for me.

I can write all my deliverables in English and communicate with your teams in that language.

Among my current customers, 2 are international (Germany and the Netherlands).

An ethical vision of SEO

SEO can be seen as the manipulation of algorithms. Consequently, it would be unethical by definition.

Personally, I see SEO as understanding search engine algorithms. Responding to what they’re looking for doesn’t necessarily mean manipulating them; it means aligning your marketing strategy with the requirements of the Internet

However, I keep my personal values at the forefront of my work. That’s why I practice what I call ethical SEO. I don’t use any technique that I consider to be misleading with regard to Internet users and/or search engines. And buying links is one of them.

In 2023, ethics are in. This term is used in all sorts of ways and means nothing without more detailed explanations. As far as I’m concerned, ethics are part of an overall CSR approach that I’ve detailed in a manifesto.

If I’ve piqued your curiosity, get in touch! I’d be delighted to discuss the subject with you.

My thoughts on marketing

Shall we meet?

I have a generalist background in digital marketing (MBA), which enables me to come up with the best SEO strategy for your requirements.

I’ve been an SEO expert for 2 years and have worked with a number of clients in a variety of sectors. You can check out my SEO case studies to get an idea of the Google results you can achieve by working with me.

Would you like to get to know each other before making a decision?No problem, the first 30-minutes appointment is free.