My SEO experiences
Discover my current clients for whom I’m working on the SEO of their website.
For my most recent clients, the results are not yet visible. This is because SEO takes time. What’s more, each client implements my recommendations at their own pace. Some are solopreneurs and have little time to work on their site during the week. The important thing is that they improve their site, even if only gradually.
For other clients with whom I’ve been working for over a year, the performance on the Google search engine is there for all to see, and so are the results in terms of increased sales.
They trusted me to increase their visibility
- SEO study of the Wix website of a French naturopath
- SEO study of the WordPress website of an other French naturopath
- SEO study of the Wix website of a French NVC trainer
- SEO study of the WordPress websites of a German medium-sized establishment in Europe
- SEO study of an e-com Squarespace website of a Neetherland brand for the French market
Laureen Gautier naturopathe
WIX website
Laureen is a naturopath and reflexologist in Angers, France. She created her own Wix website without any knowledge of good SEO practices. She wanted to develop her business through naturopathy workshops in companies.
A technical SEO audit made her site more readable for Google robots. I then reworked the entire menu to add the previously unexploited theme of naturopathic workshops for businesses.
Today, her site brings her clients for in-company workshops, as well as more private clients for naturopathy and reflexology.
SEO actions taken
- Technical audit
- Keywords study
- Redisign of the menu and tree structure
- Guidelines for creating level 2 URLs with Wix
- Creation and integration of 4 new pages
- On-page optimisation of 6 existing pages
- UX work on header/footer
- Correction of the mobile version of the responsive design
- Redirections mapping
Results after 10 months
- Increase clicks by 2
- 800% increase of impressions
- Sales estimated by the customer at €1230
* KPIs measured during November 2023
Marie-Éline took over my Wix website. I’ve gained positions and new keywords since then. Her XU and SEO advice is relevant. I recommend Marie-Eline’s work for her seriousness and her teaching skills.
Laureen Gautier, French naturopath
Mathilde Roche naturopath
WordPress website and Google Business Profile
Mathilde is a naturopath in Dieppe, France. She initially contacted me because of a problem with the visibility of her GBP listing.
We then worked on the SEO of her WordPress website. She’d had it done but felt capable of making changes herself. Of course, I was there to guide her over video when she didn’t know how to do certain things.
After a technical SEO audit and a reorganisation of her menu, she straightened out her site and included new pages to develop her business.
SEO actions taken
- Technical audit
- On-page optimisation of existing pages
- Redisign of the menu and tree structure
- Creation of new pages
- GBP optimisation
Results
- Recommendations currently being implemented by the customer
The results are there: my Google listing has gone up in the local pack, I’m getting more contacts from my website and the navigation is smoother. Marie-Eline listens and adapts. She has managed to provide me with the SEO keys that are relevant to my situation so that I can implement them on my own.
Mathilde Roche, French naturopath
Tiphaine Noisette formation
WIX website
Tiphaine is a trainer in non-violent communication for individuals and businesses in Auvergne.
She created her Wix website on her own, learning the basics of SEO on the internet. She had no graphic design or UX skills.
After a technical audit and a reorganisation of her pages in the menu, she optimised all her pages and set up internal linking that was relevant to web users.
Today, she’s able to optimise the pages related to the services she wants to develop in 2024 on her own by following my content audit recommendations.
SEO actions taken
- Technical audit
- Redisign of the menu and tree structure
- On-page optimisation of existing pages
- UX work on header/footer
- Redirections mapping
- Guidelines for creating level 2 URLs with Wix
Results after 10 months*
- Increase clicks by 2
- 250 % increase of impressions
- Number of contact forms received via the site multiplied by 2
* KPI mesurés durant novembre 2023
Thanks to his clear, effective, personalised support (tailored to my needs) in web referencing (SEO), I’ve seen a 2-fold increase in the number of prospects contacting me via my contact form on my website. And all that in just a few months!
Tiphaine Noisette, French NVC trainer
German medium-sized establishment
WordPress websites
A well-known player in Europe in the field of IT business consultancy, this client has several websites relating to its various products. They had never before integrated SEO into their marketing strategy.
Wishing to improve their brand awareness, they called on a freelance SEO consultant (me!) to train them in SEO and acquire the reflexes of natural referencing.
I wrote all the deliverables in English and presented my documents in that language, which I master. The recommendations are currently being implemented.
SEO actions taken
- Technical audits
- Content audits delivered in English
- Web copywriting training delivered in English
- Understanding SEO training in English
Results after 7 months
- Recommendations currently being implemented
Rando Confort
Squarespace e-commerce website
Rando Confort is a brand from the Netherlands that sells sheep’s wool to prevent blisters. It’s a natural product used by hikers in northern countries. In France, the concept is not yet very well known.
To begin with, I upgraded the existing site and created new pages based on the Dutch site, taking into account the French culture.
Every month I write 2 new blog articles using keyword research carried out beforehand.
SEO actions taken
- SEO advice on various technical points
- Regular writing of blog articles
Results after 10 months
- Indexation issue fixed
- Increase in clicks from 0 to ~20 / day
- Increase of the number of sales
Marie-Eline is extremely knowledgeable. She writes good content, and knows a lot about technical SEO too.
Above all, she is an absolute pleasure to work with.
Highly recommendable!
Max Wohlgemuth Kitslaar, founder of Rando Confort