My website designs
Here are the secure, SEO-optimised WordPress websites I’ve created.
They trusted me to design their website
Julie Dan photographe
WordPress website
Julie Dan is a photographer based in France. She has restructured her business around 2 targets: individuals and professionals. For each of these verticals, Julie has 3 well-defined photo services.
The creation of her website has enabled her to take stock of her development objectives for 2024.
Her approach to photography: the real, the authentic and the natural. No thanks to uptight corporate photography or frozen family portraits.
The website goals
- A showcase site to present your offers
- Find new clients (SEO)
- Possibility of creating "private" portfolio pages
- A blog to express herself
The results
The site was indexed in January 2024. The first KPIs will be available between 3 and 6 months.
The SEO strategy
Julie’s targets are well defined.
For example, she doesn’t cater for all businesses, but for local SMEs with real know-how and expertise akin to craftsmanship.
For individuals, for example, she offers family photos from a documentary perspective, rather than posed studio shots.
The choice of keywords for each page has therefore been meticulously chosen to attract the right profile of Internet users.
What was done before building the site
- Buyer persona creation
- Designing the tree structure (sorting out the services and their targets)
- Menu creation
- Content brief for each page (written by Julie)
- Development of user paths
The technical items of the website
- Contact form
- Basic site security (which is already a lot!)
- Elementor flexbox page builder
- Adjusting the responsive design
Les points SEO du site
- On-page optimizations (title, meta description, headings, alt, ...)
- Breadcrumb, html sitemap
- Optimised internal linking (anchor text variations)
- No index tag on the portfolio "private" pages
- Image compression with Imagify
Marie- Eline is a rigorous and passionate professional. She will seek to maximise and optimise your site with genuine interest. Flexible and a good listener, I recommend her!
Julie Dan, french photographer